Services

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EXPERIENCED

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Menu Development

Using years of expertise, our team will design your take-out, dine-in, catering, late-night, lunch, breakfast, and drink menus etc. A well-executed menu requires an appropriate balance in terms of price, variety and “Wow!” factor. Through our menu engineering efforts, we help you craft a diverse menu that features the right proportion of high and low-cost food items, as well as an equilibrium between trend-forward and classic dishes. ERC has an understanding of consumer menu preferences, from fine dining to fast-casual, and will help you incorporate key dishes and ingredients that will generate new and repeat business. Additionally, through careful menu development, design, layout and product placement, we help you control customer ordering behavior, increasing orders for dishes with the highest profit margins. The end result is a well-balanced, visually compelling and on-trend menu with the right mix of offerings to yield the highest profit for your restaurant. Minimize your food costs. Ensure profitability on your entire menu. Help you run a successful and profitable restaurant.

Feasibility Study

Complete in-depth market analysis on your site. These studies also include market segmentation and market spending analysis. It also includes location viability (landscape of location, notable competition, competitive differentiation, key design elements, SWOT), Technical Viability (engineering & design, floor space analysis), Business Viability (trends, risk assessments, day-to-day challenges), and Financial Viability (average start-up cost analysis + desirable KPI’s based on concept).

Concept Development

Complete summarization of concept, development of core statements (value + vision + mission + culture), architectural attributes and budget analysis, production attributes (complete listing of core equipment & pricing), and menu design attributes (food, beverage, plating concepts). This also includes a ‘test drawing’ to scale using their desired square footage laying out equipment, seating, washrooms to ensure it all fits.

Business Plan

In depth analysis of key objectives, summaries from above two plans, operational analysis, labour analysis, marketing plan highlights, business development strategies, and financial analysis for 5 years. The financial analysis also includes month-by-month P&L for 3 years, a full mock schedule for staffing, a sensitivity analysis, and ideal foot traffic analysis broken down by hour for an entire week.

MarketingPlan

Determining Strategic Goals, Creation of Top 3 Consumer Profiles, Creation of Consumer Journey Map for Each Profile, Development of Marketing & Advertising Budget, Start-Up and OngoingTop 10 Competitor Analysis, Internal Drivers; F&B Program, Day-Part Strategy, Merchandise, Signage, Digital Drivers; Requirements for website, social, wi-fi, mobile etc. Recommended Soft Opening Strategy Media Launch Strategy Partnerships + Community Initiatives + Campaigns for 6 months to develop awareness, increase in revenue per guest, and increase return guest frequency (within noted budget). Financial Breakdown + Milestone Timeline